Name: Dr. Shyam Shukla

Affiliation: Professor, Department of Marketing, National School of Business, Bengaluru, India

Email: shyamshukla@nsb.edu.in / drshyamshukla@yahoo.in

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Dr. Shyam Shukla is Professor, Department of Marketing, National School of Business, Bengaluru, India.

Educational Qualifications:

• Ph.D.
• MBA

Academic Experiences:

• Professor at the National School of Business, Bengaluru
• Dean of Industry-Institute Interaction at the Central Institute of Business Management Research & Development, Nagpur.
• Chairman of AMMI Nagpur.
• President of the Institution’s Innovation Council (IMED) and mentor of e-cell IIT Bombay.

Academic Association History Publications:

a) Research Articles:

• For manuscripts published from date range November 2019 - November 2024 (18) Optimization of dynamic pricing in e-commerce platform with demand side management using fuzzy logic system Authors (5): Shukla, S.; Kharde, Y ... Doguparthy, G.S.
• Published: 2023 in Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS) DOI: 10.1109/ICAISS58487.2023.10250726
• Convergence of Realms: Exploring the Metaverse Economy and Digital Finance Nexus Published: 2024 DOI: 10.5281/ZENODO.11582048
• An Insight into Student′s Acceptance of Various Digital Platforms using TAM Model across the Indian States during the Pandemic Published: Oct 2023
• An Empirical Study on Consideration of Technical and Fundamental Analysis by Retail Investors Published: Oct 2023 in Academy of Marketing Studies Journal Collective Empowerment Published: Jan 2023 in International Journal of Creative Research Thoughts - Ijcrt(ijcrt.org)
• Influence of advergaming on customer buying decision Published: Jan 2023 in Journal of Emerging Technologies and Innovative Research
• EMERGING MARKETS – TRENDS, CHALLENGES AND OPPORTUNITIES FOR EMARKETING Published: 2022
• CLOUD-BASED MARKETING MANAGEMENT SYSTEM WITH DATA MINING TECHNOLOGY FOR THE ACCURACY MARKETING ENVIRONMENT Published: Nov 2021 in International Journal of Biology, Pharmacy and Allied Sciences DOI: 10.31032/IJBPAS/2021/10.11.1058
• HOSPITALITY REFERRAL SYSTEMS WITH INTELLIGENT COLLABORATIVE DATA ANALYTICS FILTERING BASED ON MACHINE LEARNING Published: Nov 2021 in International Journal of Biology, Pharmacy and Allied Sciences DOI: 10.31032/IJBPAS/2021/10.11.1033
• COMPARATIVE STUDY ON HOME LOANS PROVIDED BY AXIS BANK AND SBI Published: 2021
• IFRS CONVERGENCE & ALIGNMENT OF INDIAN ACCOUNTING STANDARDS Published: 2021
• Hotel Recommendation Systems with Intelligent Data Analytics Collaborative Filtering Based on Machine Learning Authors Published: 2021
• Comparative Study between Swedish and Indian Education System Published: 2021
• AN ANALYTICAL STUDY ON BRANDING OF B SCHOOLS - COMMON PARAMETERS AMONG TOP B SCHOOLS Published: 2020
• A study to find relationship between problems faced by exporters and factors influencing exports of perishable goods Published: 2020
• Study on Emotional Intelligence and creativity with reference to academic cumulative grade point average of B School students Published: 2019
• Study On Consumer Buying Behavior – Nagpur city City" in the NOLEGEIN Journal" Published: 2019
• A STUDY ON FUTURE OF CLASSROOMS OF HIGHER EDUCATION IN INDIAN CONTEXT Published: 2019.

c) Book Published:

• “International Business” – published by International Publisher-Excel Books, New Delhi (ISBN 978817446618-1)
• “International Trade Management” – published by Annamalai University in technical collaboration with Adithya Institute of Management Studies, Trivandrum, Kerala-695316
• “An Introduction to International Business” – by Sai Jyoti Publication, Nagpur, (ISBN 978938143216-7)
• “Research Methodology”- published by The Management Consortium Nagpur, (ISBN 819259833-0)
• “Campus D’Entreprise” published by Amazon and Notion Press (ISBN9781549870545 & ISBN 978-1983158438)
• International Marketing – published by Himalaya Publishing for Bharati Vidyapeeth University
• Innovation Management: Innovation, Design Thinking and Entrepreneurship Management: ASIN BOCWZZRST5 KDP AMAZON
• Excellence Through Innovation: Brand Management ISBN 979-8896105138 Notion Press
• Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World ISBN: 979-8895884829 Notion Press 3