Name: Dr. Sarthak Sengupta

Affiliation: Assistant Professor, School of Digital Health, Indian Institute of Health Management Research, IIHMR University, Jaipur, Rajasthan, India

Email: sarthaksengupta@iihmr.edu.in / sarthak388@gmail.com

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Dr. Sarthak Sengupta is Assistant Professor, School of Digital Health, Indian Institute of Health Management Research, IIHMR University, Jaipur, Rajasthan, India

Educational Qualifications:

• Ph.D. (Management) and Master in Business Administration (Information Technology) in Human Resource & Marketing Management from the Indian Institute of Information Technology-Allahabad, Prayagraj.
• Bachelor of Engineering in Computer Science & Engineering from The University of Burdwan.
• Diploma in Cyber Law from the Government Law College, Mumbai.

Academic Experiences:

• Assistant Professor (IIHMR University, Indian Institute of Health Management Research, Jaipur)
• Former Research Assistant, Program Assistant, Project Associate-II (IIM Lucknow)
• former Senior/Junior Research Scholar & Teaching Assistant (IIIT Allahabad)
• Part-Time Instructor, Mentor, Manager, Guest/Visiting Faculty
• Doctor of Philosophy (Ph.D.) in Management
• Master of Business Administration (MBA-IT) - Human Resource & Marketing Management
• Bachelor of Engineering (B.E) - Computer Science & Engineering
• Diploma (Cyber Law), Certified System Security Analyst

Research Publications:

a) Journal articles:

• "An Investigative Study among Higher Education Students’ Continuance Intention towards E-learning in India", Education and Information Technologies, Springer Nature, 2024 (supported by the Ministry of Education, India)
• "A Study on Social Media and Higher Education during the COVID-19 Pandemic", Universal Access in the Information Society (Special Issue), 23, Springer Nature, 2024 (supported by the Ministry of Education, India)
• “Unlocking Online Success: The Crucial Role of Meta Ads Manager in Elevating Content Reach and Engagement for Market Penetration in Digital Marketing Agency”, Journal of Business Strategy Finance and Management, 6(1), 2024 (sponsored by Enviro Research Publishers)
• “A Study on Social Media and Gig Economy in Higher Education Institutions during the COVID-19 Pandemic”, Academy of Marketing Studies Journal, Volume 28, Issue 6, 2024 (Also presented at the International Conference on Emerging Technologies, Analytics and Operations - ICETAO 2024)
• "Development of Conductive Carbon-based Interdigitated Electrode Array Integrated with Microfluidic Channel for Blood Glucose Sensing", Sensor Review, Volume 44, No. 5, Emerald, 2024
• “Women and Information Technology: A COVID-19 Pandemic Perspective”, Academy of Marketing Studies Journal, Volume 28, Special Issue 6, 2024 (Also presented at the International Conference on Emerging Technologies, Analytics and Operations - ICETAO 2024)
• “Leveraging LinkedIn Networking Tools for Optimal Talent Acquisition in the Banking Industry: A Conceptual Study”, Journal of Business Strategy Finance and Management, 5(2), 2024 (sponsored by Enviro Research Publishers)
• “A Bibliometric Analysis on FinTech and Social Media”, Empirical Economics Letters, 22 (Special Issue 3), 2023 (funded by Shri Ramswaroop Memorial University, India)
• "An Automatic Threshold Selection Using ALO for Healthcare Duplicate Record Detection with Reciprocal Neuro-Fuzzy Inference System", CMC-Computers, Materials & Continua, Vol. 74, Number 3, pp. 5821-5836, 2023 (funded by Princess Nourah bint Abdulrahman University, Saudi Arabia)
• "Deep Learning and Asset Allocation: A Bibliometric Analysis Using AHP Approach", IUP Journal of Accounting Research & Audit Practices. Volume 21, Issue 1, 2022 (supported by the Ministry of Education, India)
• "A Study on Social Networking Platforms in Higher Education Institutions", Academy of Marketing Studies Journal, Volume 26, Issue 3, 2022 (supported by the Ministry of Education, India)
• “Fabrication and Characterization of Pillar Interdigitated Electrode for Blood Glucose Sensing”, Sensor Review, Volume 41, Issue 2, Emerald, 2021 (supported by the Ministry of Education, India)
• “Social networking mood recognition algorithm for conflict detection and management of Indian educational institutions”. Social Network Analysis and Mining. 10, 89, Springer Nature, 2020 (supported by the Ministry of Education, India)
• “Overreaction and Availability Bias: Analysis of Real Estate Sector’s Stock Prices and Investors’ Reaction during Demonetisation in India”, Journal of Modern Accounting and Auditing, Volume 15, Number 5, May 2019 (Also presented in Bangkok 81st International Conference on Business, Economics, Social Science & Humanities - BESSH 2019 and funded by the Indian Institute of Information Technology-Allahabad, India)
• “Performance Appraisal in Higher Academic Institutions of India”, Indian Journal of Human Relations, Volume 52, Issue 2, 2018 (supported by the Ministry of Education, India)
• “Manpower Retention and Cost Control Strategies in Indian Service Sector – A Human Resource Perspective”, Australian Journal of Accounting, Economics and Finance, pp. 76-84, 2017 (Also presented in Sydney International Business Research Conference - SIBRC 2017 and funded by the Indian Institute of Information Technology-Allahabad, India)

b) Conference Publications:

• "A Study on Sensors in Higher Education", 26th International Conference on Human-Computer Interaction (HCII), Washington DC, USA, July 2024 (Also published in the Lecture Notes in Computer Science, Springer)
• “A Blended Learning Management System-based Framework for Developing Industry-Fit Human Resource”, 11th Technological Ecosystems for Enhancing Multiculturality (TEEM) Conference, Bragança, Portugal, October 2023 (Also published in the Lecture Notes in Educational Technology, Springer)
• “A Review on Modular Framework and Artificial Intelligence-based Smart Education”, 25th International Conference on Human-Computer Interaction (HCII), Copenhagen, Denmark, July 2023 (Also published in the Lecture Notes in Computer Science, Springer)
• “Optimized Implementation of E-Learning Management System for Educational Development", Annual International Research Conference and Doctoral Workshop, IIM Lucknow, India, December 2022
• “Sentiment Analysis on Tweets from Genuine Twitter accounts during the Covid-19 Pandemic”, BLM2-ICAM4: An International Joint e-Conference organized by Taylor’s University and University of Kelaniya, September 2021 (awarded as best paper GOLD award and published also)
• "Student Sentiments on Job V/S Entrepreneurship During the COVID-19 Pandemic - An Exploratory Study",4th Global Conference on Education and Research (GLOCER 2021), University of South Florida, June 2021
• "A Study on Dream11 Gaming Platform during the COVID-19 Pandemic", International Scientific Conference “Restarting tourism, travel and hospitality: The day after” TOURMAN 2021, International Hellenic University, Greece, May 2021
• "Assessing financial stress during the COVID-19 pandemic: An exploratory study", Global Conference on Services and Retail Management (GLOSERV 2021), University of Naples Federico II - Italy & University of South Florida - USA, May 2021
• "Decentralized approach to deep-learning based asset allocation", Global Conference on Services and Retail Management (GLOSERV 2021), University of Naples Federico II-Italy & University of South Florida - USA, May 2021
• “Strategic Educational Model for Development of Industry Fit Graduates in Educational Institutions”, AMLE Virtual Paper Development Workshop (Academy of Management), January 2021
• “Monetary Reward System and Employee Motivation: Empirical Evidence on Management Institution in NCR”, International Conference on Research in Management & Technovation 2020, ICRMAT, December 2020 (Also published in proceedings at the Annals of Computer Science and Information Systems, Volume 24)
• "A Study on Goods and Services Tax (GST)", Intercollege Student Seminar 2020, ABESEC - STUGMA, GMA, May 2020 (First prize awarded for best research paper in Finance track)
• “Human Resource Innovation in the Age of Disruption”, IIM-IIITB-INAIS Paper Writing Workshop, IIM Bangalore, March 2020
• “Identifying and Analysing Critical Factors of Industrial Performance: A study of Allahabad, Prayagraj”, International Management Conference (IMC -2020), GLA University, Mathura, January 2020
• “An Empirical Study on Implementation of Blended E-Learning Systems In Educational Institutions”, International Conference on Humanities, University Sains Malaysia, October 2019
• “Intelligent Learning Management System Based Educational Framework for Optimized Industry Fit Training and Development”, Book of Abstracts: 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference, Emerald Publishing, ISBN: 978-1-78635-428-0, IIM Indore, July 2019
• “Interpretive Structural Modelling (ISM) Approach for Deciding Prioritization of Critical Determinants of Price Fluctuation in Non-Ferrous Metals having Precious Value”, AGBA’s 16th World Congress, IIT Delhi, July 2019
• “A study on determinants of turnover intention among software professionals”, Doctoral Thesis Conference, IBS Hyderabad, April 2019
• “Strategic Welfare of Stakeholders in Educational Institutions of India”, National conference and Industry-Academia Interface, IIIT Allahabad, February 2019
• “Impact of 2016 Demonetization on Indian Market and Digital Economy”, International Conference on Digital Economy, IIM Raipur, February 2019 (Selected for best research paper in "Microfinance and Cashless economy " track)
• “Intelligent E-Learning Management System: A Blended Learning Approach for Quality Improvement”, Management Doctoral Colloquium and Research Scholars Day, IIT Kharagpur, February 2019
• “Impact of Social Media on Organizational Behaviour of Educational Institutions”, IEEE International Conference on Electrical, Electronics, Computers, Communication, Mechanical and Computing, EECCMC, January 2018

c) Book Published:

• “Banking industries and BASEL accord: A measure for maintaining capital adequacy”, Eliva Press 2021, ISBN: 978-1636483764 (Book)
• “An Empirical Study to Analyze Factors Influencing Customer Satisfaction in Chinese Budget Hotels”, Digital Disruption in Hospitality, Emerald (Accepted in-press)
• “Deep Learning in Stock Market: Techniques, Purpose, and Challenges”, Handbook of Formal Optimization, Springer Nature, 2024
• “Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry”, Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement, IGI Global, 2024
• “Emotional Intelligence and Stress in Higher Educational Institutions of India during the COVID-19 Pandemic”, COVID-19 Science and Society in the New Age Pandemic: Volume 1, 2021 - Best paper awarded by Mindshare Yuva
• “Emerging role of IT in education - Learning Management System for Continuous Quality Improvement and Effectiveness”, Youth as Nation Builders, Edition-1, 2019