Marketing Management

Marketing management involves the planning, execution, and oversight of marketing strategies to promote products or services and achieve business objectives. It combines creativity and analytical skills to attract, engage, and retain customers. Marketing management is essential for understanding customer needs, creating value, and driving business growth. It requires a balance of strategic thinking and practical implementation to effectively connect with the target audience.

Topic Includes:

• Market Research
• Product Development
• Brand Management
• Advertising and Promotion
• Digital Marketing
• Sales Management
• Customer Relationship Management (CRM)
• Pricing Strategies
• Distribution Channels