Name: Dr. Bindoo Malviya

Affiliation: Professor, Department of Management, TMIMT, Teerthanker Mahaveer University, Moradabad, UP, India

Email: drbindoo.management@tmu.ac.in / drbindoomalviya@gmail.com

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Dr. Bindoo Malviya is Professor, Department of Management, TMIMT, Teerthanker Mahaveer University, Moradabad, UP, India

Educational Qualifications:

• Ph.D. in Management, Faculty of Commerce & Management from RTM Nagpur University, Nagpur.
• Qualified UGC-NET Exam for Lectureship in Management [2012].
• M.B.A. [full time] Marketing from KITS, Ramtek affiliated to RTM Nagpur University, Nagpur. [2000]
• B. Com from SMDRSD College Pathankot, affiliated to GND University, Amritsar, Punjab. [1996]
• 12th From Kendriya Vidhyalaya, Agra Cantt, Agra,U P, C.B.S.E Board (1993)
• 10th From Kendriya Vidhyalaya, Agra Cantt, Agra, UP, C.B.S.E Board (1991)

Academic Experiences:

• Currently working as Professor & Ph.D Supervisor at TMIMT, Teerthanker Mahaveer University, Moradabad, U.P. (From 1st November 2019 till date)..
• G.H. RAISONI UNIVERSITY, AMRAVATI……… (1.2 YEAR). Worked as Associate Professor & Dean (School of Commerce & Management) with G.H. Raisoni University, Amravati, from 10th September 2018 to October 2019.
• SICA COLLEGE (AEGIS SOUTH INDIAN CULTURAL ASSOCIATION), INDORE…… (2.9 YEARS). Worked as Associate Professor & HOD (Management/Commerce) appointed under University College Code 28., Indore from 1stJanuary 2016 to 9th Sept 2018.
• SHRI VAISHNAV INSTITUTE OF MANAGEMENT, PG DEPT., INDORE (6.1 YEARS) Worked as Assistant Professor (Senior Scale) under University College Code 28 with Shri Vaishnav Institute of Management (P.G. Department), Indore from 1st Dec 2009– 31st Dec 2015
• SHRI R. G. P. GUJARATI PROFESSIONAL INSTITUTE, INDORE….2.3 YEARS). Worked as a Lecturer under University College Code 28 in Mgt. Dept. (PG & UG), Shri R. G. P. Gujarati Professional Institute, Indore from 1st Sept 2007 -30th Nov 2009.
• PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE 6 MONTHS). Worked as visiting faculty (PG) in Prestige Institute of Management & Research, Indore from 1st Jan 2007- 30th June 2007..
• RADHIKATAI PANDAV COLLEGE OF ENGG, NAGPUR (Dept. Of Humanities) …. (2.1 Years) Worked as a Lecturer in Shri Radhikatai Pandav College of Engg, Dighori, Nagpur (Department of Humanities) from 1st July 2004 - 31st July 2006.

Academic Association History Publications:

a) Research Articles:

• “A Study on Impact of Work From Home policies on Women Empowerment in the Digital Age” Journal of the K.R CAMA Oriental Institute, ISSN:0970-0609,(UGC CARE Group -I Journal)
• “Optimizing Customer Service with a Business-to-Employee (B2E) E-Business Model” Journal of Informatics Education and Research, Vol 4 Issue 2 (July 2024), ISSN: 1526-4726 (ABDC Indexed)
• “Investigating Factors Affecting Student Engagement Among Students Pursuing Management Programme” International Journal of Innovation Studies, Vol. 8 No. 1 (2024), March 2024, Pp. 201-220, ISSN NO: 2096-2487 (scopus.com/sourceid/ 21101017158) (Scopus Indexed Q2 Journal)
• “Customer Satisfaction Level of Green Packaging with special reference to Tourist Place (Nanital City)”, Journal of Southwest Jiotong University, Vol 59, No, 1, April 2024 ISSN 02582724 (Scopus Indexed Q2 Journal)
• “Green Marketing strategies in the Post pandemic Era-A case study of Small and Medium Enterprises (SMEs)”, Journal of Asiatic Society of Mumbai, Vol. 97, No.7, July 2023, ISSN-0972-0766, (UGC CARE Group -I Journal)
• “Examining the efficacy of advertising in fostering the adoption of eco-friendly products and sustainable behaviors among young individuals" International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS) Volume 06, No.2(III) April-June 2023, ISSN: 2581-7930, IF-6.809. (UGC Listed Journal)
• “Service quality towards retail stores on expected and perceived service quality” International Journal of Professional Business Review, Miami Vol.8, No.4, Pp-0-17, e01243, April 2023, eISSN- 25253654 (SCOPUS Indexed)
• “Investigating the effectiveness of cause-related marketing campaigns in promoting corporate social responsibility” Journal of Survey in Fisheries Sciences (JSFS), Vol 10 (IS): 5956-5956 (SCOPUS Indexed)
• “A Study on The Performance Of E-Banking and Its Customer Perception” IJFANS International Journal of Food and Nutritional Sciences, Volume 11, Spl Issue 3, Dec 2022 Pp: 3213- 3225, ISSN-23191775, Online: 23207876, (UGC CARE Group -I Journal)
• “A detailed investigation of implementing Business to Employee (B2E) E-Business Model for improving Customer Services”, Solid State Phenomena, 2022, ISSN 10120394, EIIS: 1662-9779, H-Index:40 (Scopus Indexed, publication in pipeline)
• “A Conceptual Distributed Framework to support the Role of Machine Learning in Marketing Management” Special issue, Manager- The British Journal of Administrative Management, ISSN- 1746-1278 (ABDC Indexed Journal)
• “An Overview of Electronic Commerce (e-Commerce)” Journal of Contemporary Issues in Business and Government Vol. 27, No. 3, 2021 https://cibg.org.au/, Pp- 665-670 (P-ISSN: 2204-1990; E-ISSN: 1323-6903) (ABDC Indexed Journal)
• ” A Study of Role and Duties of Human Resources in Multi-National Corporations” Journal of Contemporary Issues in Business and Government Vol. 27, No. 3, 2021 https://cibg.org.au/, Pp-687-692 (P- ISSN: 2204-1990; E-ISSN: 1323-6903)
• “A Study on Impact of Green Marketing on Customer Satisfaction with reference to FMCG Products” VIDHYAWARTA-Interdisciplinary Multilingual Refereed Journal Special Issue Feb (2019), Pp:58-62, Impact Factor-6.021 (ISSN: 2319-9318)
• “GST: A Critical study on the working Model & its Impact on Indian Economy” Research Journey- Multidisciplinary International Research Journal Peer reviewed, Special Issue XXVII[A] Jan 2018, Pp.44-51, (ISSN-2348-7143, Impact Factor-3.452)
• “A Study on BREXIT –Pros and Cons” VIDHYAWARTA-Interdisciplinary Multilingual Refereed Journal Special Issue Dec (2017), Pp:24-27, Impact Factor-4.014 (ISSN: 2319-9318)
• “Impact of Globalization and Strategic Agricultural Marketing in India” SHODH Pioneer Journal of IT & Management, Vol 10(1), Jan-June 2014, Pp.308-314, ISSN: 0974-8954-SHODH
• “Strategic agri-marketing and Globalization in India”, Altius Shodh Journal of Management & Commerce, Vol 1, Issue 2, Pp-208-214(ISSN-2348-8891)
• Impact of Globalization and Strategic Agricultural Marketing in India B Malviya SHODH Pioneer Journal of IT & Management 1 (Jan-June 2014),308-314, 2014
• Fun at Orian BMCA Shruti Awasthi Excellent Publishing House, New Delhi (2013), Pp. 54 – 67, ISBN: 978-93 … 2013
• Yoga and Lifestyle Changes- A Modern Mantra for Physical and Mental Health B Malviya Facing Challenges in the Era of Globalization 1, 54 – 67, 2013
• Impact of Globalization on Higher Education B Malviya Globalization of Higher Education in India: Challenges and Prospects 1, 120-123, 2013
• Entry of Foreign Direct Investment in India –Pros and Cons B Malviya FDI in Retail Sector: Opportunities and Challenges 1, 54–67, 2013
• Business Process Transformation BM Co-Author) ISBN: 978-93- 83130-19-1 1, Thakur Publications, 2013
• Business Communication B Malviya ISBN: 978-93-82249-37-5 1, Thakur Publications, Bhopal, 2013
• Redesigning the Management Education for Tomorrow the Role of Research and Innovative Practices to Revamp the Management… 2012
• The Role of Research and Innovative Practices to Revamp the Management Education: An Indian Perspective” B Malviya the Role of Research and Innovative Practices to Revamp the Management… 2012
• A Study on Role of Agrip reneurship in the Development of Rural India B Malviya ACCUMEN, International Level paper presentation on Economic Growth: Issues … 2012
• Impact of ICT in Rural Marketing B Malviya IT Enabled Marketing Practices for Global Business Organizations 1, 231-238, 2012
• Retail Asset Centre: Marketing Ethical Values BM Co-Author) Prestige International Journal of Management & Research, ISSN: 0974S6080,4 …2011
• Harnessing Potential in Green Cosmetics-A Sales Perspective B Malviya OORJA -Journal of Management &IT 4, 37-41, 2011
• The Ethical Dilema: Lack of Innovative Practices - A Case study on PMEPG BM Co-Author) Changing Face of India Incorporate: Innovative Practices 1, 106-111, 201
• Mastering Sales Conversation for Effective Selling B Malviya Changing Face of India Incorporate: Innovative Practices 1, 256-265, 2011
• Harnessing Potential in Green Cosmetics-A Sales Perspective B Malviya OORJA 8 (Sep – Dec 2010), 37-41, 2010

b) Conference Publications:

• Managing The Earth’s Biggest Mass Gathering Event: Maha Kumbh Mela (India), Book of Proceedings: International Multidisciplinary Conference in, Technology, Business, Management & Liberal Arts: April 2024, Pp.:51-56, ISBN: 978-81-961975-9-9
• “Social media: an innovative approach towards enhancing student's learning and engagement” International Multidisciplinary Conference in, Technology, Business, Management & Liberal Arts: Pp-40-50, March 2024, Conference Proceeding Book, ISBN: 978-81-961975-9-9
• “An Empirical Analysis in Measuring the Impact of Artificial Intelligence for Better Marketing communication to the End-Users Effectively in the Digital Era” 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), IEEE Conference Proceeding 2022, Pp-2374-2378 (Scopus Indexed)
• “A Conceptual Analysis on the impact of Internet of Things towards on Digital Marketing Transformation”, 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), IEEE Conference Proceeding 2022, Pp-2274-2278 (Scopus Indexed)
• “Innovative –Approach- A Success Mantra for Rural Marketing in India” (2012), “Refurbishing Facets of Management Concepts for New World Order” Chameli Devi School of Management, Indore, Pp.407-413, ISBN: 978-81-924981-0-2.

c) BOOKS AUTHORED / CO-AUTHORED/Edited:

• “Soft Skills for Managers” First Edition, September 2024, IGI Global (ISBN:978-93-6686-374-0)
• Strategic Management”, First Edition 2023, Redshine Publication, Lucknow (ISBN-978-81- 19070-07-7)
• “Decision Making & Problem Solving”, First Edition 2022, Book Rivers Publication, Lucknow (ISBN-978-93-5515-338-8)
• “Consumer Behaviour & Marketing Communication”, First Edition 2022, Book Rivers Publication, Lucknow (ISBN-978-93-5515-172-8)
• “Business Organization & Management”- First Edition, 2022, Taran Publication, New Delhi ( ISBN-978-93-923133-3-2)
• “Business Communication”1st Edition 2013, Thakur Publications, Bhopal (ISBN:97893 82249375)
• “Business Process Transformation” 1st Edition 2013, Thakur Publications (ISBN: 97893 83130191)
• “Futuristic Trends in Management” Volume 3 Book 5, International Iterative Publication, March 2024, ( e-ISBN No. 978-93-5747-342-
• “Multidisciplinary Approach in research” Vol.6, 2022,, First Edition, Redshine Publication-an International Publisher (ISBN: 978-91-987830-3-2, doi: 10.25215/9198783033)