MARKETING DIVISION ROLE IN INDIAN OIL CORPORATION, LTD

Abstract

The Marketing Division of Indian Oil Corporation Ltd. stands as the backbone of the company’s outreach, customer engagement, and brand presence across the nation. This study reflects on the day-to-day operations, traditional marketing practices, and evolving strategies witnessed during the internship. It explores how the division manages distribution, strengthens customer relationships, promotes products, supports dealers, and upholds the legacy of India’s largest energy PSU. The findings offer insight into how long-established methods blend with modern marketing techniques to sustain trust and fuel growth.