SUSTAINABLE MARKETING AND CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO HOME AND KITCHEN ESSENTIALS
DOI:
https://doi.org/10.29121/av0ze678Keywords:
Customer, Eco-Friendly, Minimum Waste, Sustainable, Environment, Non-ToxicAbstract
The Word sustainable means holding back the customer for the business. These will succeed mostly when the product doesn’t harm society. We should also be aware of which customers are sustainable and which aren’t for the business's growth. Sustainable marketing prevents damage to the environment and promotes well-being for the environment. There are many examples we can bring here, like packaging food. Most customers avoid buying packaged products that are harmful to society; instead, they prefer eco-friendly packaging or products. Most of the customers are looking for products that last long and reduce waste. Sustainability is based on the needs of the present without compromising the ability of future generations to meet their needs.
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