CUSTOMER AWARENESS, ADOPTION, AND SATISFACTION WITH MOBILE BANKING APPLICATIONS: AN APPLIED STUDY
DOI:
https://doi.org/10.29121/ShodhPrabandhan.v2.i2.2025.34Keywords:
Mobile Banking Applications, Customer Awareness, Customer Satisfaction, Customer AcquisitionAbstract
The primary objective of this study is to examine the extent to which customers are aware of and satisfied with mobile banking application services. Data for the study was collected using purposive sampling techniques from various districts of Haryana. Data were collected from 510 competitors. Chi-square tests and descriptive statistical techniques were used to answer the research question. All hypotheses based on the literature were accepted based on the study results. The study found that there is a significant relationship between awareness, adoption, and satisfaction with mobile banking applications.
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