A COMPREHENSIVE EMPIRICAL INVESTIGATION INTO PARENTAL ACCEPTANCE, PERCEPTIONS, AND ADOPTION OF EDUCATIONAL TOYS FOR GENERATION ALPHA CHILDREN
DOI:
https://doi.org/10.29121/ShodhPrabandhan.v1.i1.2024.126Keywords:
Adoption, Educational Toys, Generation Alpha, Parental Acceptance, Parental Perceptions, Parents and Toy PreferencesAbstract
Generation Alpha, born from 2010 onwards, stands out as the first cohort to grow up entirely in the digital age. As the children of Millennials and the younger siblings of Generation Z, they wield surprising influence over brands and family purchases, even in their early years. Their upbringing is marked by experiences unlike any before them. The toys parents choose and how they engage with their children’s playtime play a powerful role in shaping young minds and perceptions of gender. Studies reveal that younger parents, those with less education, and fathers are more likely to hold traditional gender views, while older, more educated parents and mothers tend to be less conventional. Yet, when it comes to judging which toys are desirable, parents’ age, education, or gender make little difference. This research adopts a quantitative approach to explore these dynamics. Interestingly, what parents buy often does not match what their children truly want. This paper aims to uncover what draws children to certain toys, what drives parents’ purchasing decisions, and what expectations parents hold when shopping for toys. The goal is to pinpoint the main factors behind parents’ toy choices, using both theory and real-world data.
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